GuidesHow to Segment Your Email List Like a Pro
How to segment your email list like a pro: engagement, source, lifecycle and behavior splits in the order that matters, plus a weekly maintenance habit for any list size.
Проверенные подборки · бесплатные HTML-шаблоны · практические руководства
Почтовые сервисы, шаблоны и советы — которые действительно работают
Мы читаем страницы с тарифами, сравниваем бесплатные планы и вручную пересобираем шаблоны — чтобы у вас были сервисы, за которые не жалко платить, а не просто громкий маркетинг.
Выбор редакции
Лучшие недорогие платформы email-маркетинга
Best Cheap Email Marketing Platforms in 2026 (From $9/Month)
Best cheap email marketing platforms in 2026, price-checked in October: Amazon SES at $0.10 per 1,000 emails, EmailOctopus at $9 a month, SalesCatalysts from $2.58 a month, plus six more compared on real entry pricing and free tiers.
Читать →
Best Free Email Marketing Tools in 2026 (No Credit Card)
The genuinely free email marketing tools in 2026, checked for permanence: Mailrelay's 80,000 free emails and 20,000 subscribers, Sender.net with free automation, Kit for creators, plus the plans that are really trials.
Читать →
Best Open Source Email Marketing Platforms in 2026
The best open source email marketing platforms in 2026, with licences verified: listmonk for fast self-hosted newsletters, SendPortal under MIT for commercial use, Mautic for full automation, plus Keila, DADA Mail and BillionMail.
Читать →
Выбор редакции
Лучшие провайдеры корпоративной почты
Best Business Email Providers in 2026 (Recommended)
The best business email providers in 2026, price-checked in October: Zoho Mail from $1 per user, Microsoft 365 Business from $7, Postale from 1 a month, plus Neo.space, Rackspace and Spaceship compared on storage, trials and renewal math.
Читать →
Best Free Domain Email in 2026 (Free)
Free domain email in 2026, verified in October: Lark's 20-user free tier with IMAP, Amelu's EU-hosted mailboxes, FounderMail's unlimited mailboxes, AsterMail's encrypted inbox, Cloudflare Email Routing and TrekMail Nano.
Читать →
Best Self-Hosted Email Servers in 2026 (Self-hosted)
The best self-hosted email servers in 2026, verified against each project's own repo: poste.io for one-command setup, Mailcow for groupware, Mailu under MIT, hMailServer for Windows, maddy's single binary and EwoMail.
Читать →
Бесплатные материалы
Бесплатные HTML-шаблоны писем
Свежее чтиво
Свежие руководства по email-маркетингу
Guides
GuidesHow to Write Email Subject Lines That Get Opened
How to write subject lines that get opened: the patterns that work, the mistakes that cost opens, and the A/B testing habit that replaces guesswork with your own list data.
GuidesHow to Reduce Unsubscribes (Without Hiding the Link)
How to reduce unsubscribes without hiding the link: the four reasons people leave, the levers that work, and the re-engagement sequence that catches readers before they go.
Email MarketingBest High-Volume Email Platforms in 2026 (100k+ per Month)
High-volume email from 100k sends a month: Brevo, Mailgun, Postmark, Amazon SES and Mailjet with real pricing at scale, plus the deliverability checklist that protects your sender reputation.
Email MarketingMailchimp Alternatives in 2026: 7 Better, Cheaper Options
Mailchimp raised prices again and moved more features behind paywalls. We compared Brevo, MailerLite, Klaviyo, Kit, ActiveCampaign and GetResponse as real alternatives with current pricing, free tiers and migration steps.
GuidesSPF, DKIM and DMARC Setup Guide (Plain English)
SPF, DKIM and DMARC in plain English. The DNS records, the exact syntax, the alignment rule, the common mistakes, and the safe order for tightening your DMARC policy.
GuidesA/B Testing Your Emails: What to Test First
What to test in email first: subject lines, preheaders, calls to action. The list sizes that make tests meaningful, the variables to keep separate, and how to read results honestly.
GuidesHow to Build Your Email Stack: All-in-One or Point Solutions
All-in-one platforms versus point solutions for your email stack: the gaps that justify adding verification, monitoring and transactional tools, and the decision rule that prevents tool hoarding.
GuidesHow to Grow Your Email List Without Paid Ads
How to grow your email list without paid ads: content assets, lead magnets, network effects and partnerships, with the conversion mechanics and the source-tracking loop.
GuidesTransactional Email Guide: Triggers, Templates and Providers
Transactional email: the triggers that matter, the template rules, the providers compared with real pricing, and the events to track before something breaks.
GuidesHow to Run a Successful Email Newsletter
How to run a successful newsletter: the format decision, the cadence, the content mix and the reply rate that tells you if it is alive.
GuidesEmail Automation: 10 Flows Every Business Needs
Ten email automation flows every business needs, in build order: welcome, abandoned cart, win-back, post-purchase and more, with the trigger, the emails and the goal for each.
Email MarketingBest Email Marketing Platforms for Small Business in 2026
The best email marketing platforms for small business in 2026, tested on real pricing: MailerLite, Brevo, Klaviyo, Kit and ActiveCampaign, plus a three-question decision path for choosing fast.
Email MarketingBrevo vs MailerLite in 2026: Honest Comparison
Brevo prices by email volume, MailerLite by subscriber count. This comparison runs the math at every list size, compares free tiers, automation depth and templates, and tells you which pricing model fits your setup.
GuidesHow to Avoid the Spam Folder: 12 Rules That Work
Twelve rules that actually keep email out of the spam folder in 2026, in priority order. Authentication, list hygiene, sending consistency and complaint rates, with the folklore that no longer matters.
Частые вопросы об EmailTopTips
- Что такое EmailTopTips?
- EmailTopTips — это отобранный каталог сервисов email-маркетинга, провайдеров корпоративной почты и сервисов проверки адресов, а также более 150 бесплатных HTML-шаблонов писем и 36 практических руководств. Каждую цену мы сверяем вручную на странице тарифов самого провайдера.
- EmailTopTips бесплатный?
- Да. Каталог, шаблоны и руководства бесплатны, и нигде нет требования регистрации. Рассылка тоже бесплатная — одно письмо в неделю, отписаться можно в любой момент.
- Как вы проверяете цены?
- Цену, бесплатный план и длительность пробного периода каждого сервиса мы проверяем на странице тарифов провайдера, а на страницах стоит дата последней проверки. Скидки перепроверяются ежедневно, просроченные предложения удаляются автоматически.
- Можно ли использовать HTML-шаблоны в моей платформе?
- Да. Шаблоны — это обычный HTML, который можно вставить в Mailchimp, Klaviyo, HubSpot, MailerLite, Buttondown или любой другой ESP. Они используют таблицы и встроенные стили, поэтому корректно отображаются и в Outlook, и в Gmail.
- Как часто обновляются руководства?
- Руководства пересматриваются каждый квартал, а всё, что касается доставляемости, SPF, DKIM, DMARC и соответствия требованиям, проверяется заново при изменении самого стандарта.